“Genius” and “brilliant” are just a couple of words that customers have used to describe Tottels® towels. The patented design offers a simple, clever, and instant solution to an everyday problem - towels not returning to the towel rod. When CEO Neeta Tvelil, a registered nurse and mom of 3 boys, became tired of picking up countless towels from the bathroom floor, she was inspired to find a solution. Hoping to instill good hygiene in her boys while keeping the home tidy, she came up with a special towel that made handwashing fun, was always within reach, and never got pulled to the floor, sink or worse!