IDFA offers an alternative to mass entertainment and uniformity, confirming that there is an increasing need in audiences for high-quality films that delve deep and urge us to reflect. Since 2007, the festival's New Media program IDFA DocLab showcases the best interactive non-fiction storytelling and explores how the digital revolution is reshaping documentary art. In addition to the festival, IDFA has developed several professional activities, contributing to the development of filmmakers and their films at all stages.