Since 1984, the Pizza Hut BOOK IT! Program has been dedicated to encouraging reading in schools nationwide. And we know that to make a difference, you really have to Read Your Heart Out®. Our work is more than just a corporate mission, it’s a personal challenge to turn have to read into want to read and our time-tested incentives work. We are the largest and longest-running corporate supported reading program and now we are fostering the second generation of program alumni. We know that reading makes a difference. Why Reading Matters Language Daily reading to your children puts them almost 1 year ahead of those not being read to. Literacy Skills Children without Basic reading ability when they enter school are 3-4 times more likely to drop out later. Brain Development The American Academy of Pediatrics recommends parents read aloud with children to strengthen language skills, literacy-development, and parent-child relationships.