For children, Disney movies create especially powerful emotions. But how can something you SEE make you FEEL? Creative people know It all Starts With Art!
With kids of their own, a group of former Disney animators wanted to teach them to SEE the world as they do – to learn the tips, tricks, and techniques that artists have used throughout history to communicate visually.
The goal? Enable children to learn, explore, and discover their own individual creative voice.
Founded in 2003 as Geeguides, LLC, animators from The Walt Disney Company began a mission to instill children with a lifelong love of learning by developing fun, innovative educational products. Their talented artists and expert production team created the award-winning geeART16 software, utilizing a unique blend of animation, storytelling, and interactive activities with the focus on empowering kids’ inner creativity, imagination, and critical thinking skills. In 2007 Geeguides changed the company name to Madcap Logic, LLC, and the geeART16 software evolved to Creativity Express.
Madcap Logic brings a renaissance to art education, drawing from some of the most revered, forward-thinking educational models, and making ground-breaking, innovative use of today’s technology. What truly distinguishes the Creativity Express curriculum from other educational products is many years of research. Madcap Logic assessed and refined its lesson content through trials in schools and museums. Feedback from education professionals helped Madcap Logic design the compelling Creativity Express curriculum to the highest standards.
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