KUBO Robotics started as a master’s project at the University of Southern Denmark in 2015 when Daniel Lindegaard and Tommy Ozten realized not enough was being done to teach students — especially younger ones — coding and computational thinking in a social, hands-on context. While schools and governments around the world focus on teaching kids' language, math, and science, very few acknowledge the importance of teaching a generation of digital natives how to communicate with and understand technology. And with 2034 will automate studies showing that 47 percent of all jobs, the need to teach students programming has never been greater.