Primary Times is a FREE What's On / Where to Go / What to Do Guide for parents of primary school children, supplemented by relevant editorials and advertising. We publish 7 times a year at the start of each half & full term holiday, plus a 'Back to School' issue. Distributed free to primary schools, it is taken home by the pupils and remains in the home for several weeks. The magazine is franchised out to regional publishers, each of whom usually lives locally and therefore has a keen appreciation of, and empathy with, the region they serve.