Sample Lesson Plan
Influencing Public Policy: Vaccines
This 12-minute video shows how fear of vaccines were fed by flawed research. It is useful for lessons focused on the challenges of the 21st century, or for lessons in how interest groups influence policy making. As a case study illustrating false equivalency, the importance of clear public health messaging and the impact of emotional stories on the public, this video can be used to teach journalism.
Students will learn
How a persistent minority of Americans came to question the vaccine science.
How the language used by scientists, the tools used by news media, and scientific fraud have encouraged public questioning of vaccine science.
How questioning of vaccine science led to a recent outbreak of measles.
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