The smART sketcher® Projector raises the bar on integrated play. This app-enabled toy puts the fun of sketching, drawing, and writing into the hands of kids using photos from any mobile device, step-by-step drawing packs, and curriculum-based writing and spelling activities that bridge the gap between schoolwork, homework, and play. “Our goal is to use emerging technologies to embrace STEAM learning, while nurturing creativity, fine motor skills, and basic story-telling,” says Chen. “All of our products–those existing as well as those in development–balance physical and digital activities, and encourage interaction between kids and adults.”